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- Establishment and maintenance
of ongoing communication with marketing department, committee, and/or
marketing consultants
- Development and production of
news releases and media alerts
- Follow-up calls relating to
press releases
- Interface to running clubs and
other newsletters and publications for inclusion of brochures or news
story
- Schedule radio/television
promotional interviews, print stories and event coverage
- Development and production of
media kits for distribution and liaison with on-site media
- Preparation of media report at
conclusion of event
- Brochure & marketing
material development and distribution
- Distribution of brochures to
targeted retail stores, parks, health clubs, etc.
- Follow-up calls and brochure
re-supply as needed
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